"Ben Auld worked with Little Caesars to evaluate our culture and help define a unifying brand strategy. He took a deep dive into our business to define a brand purpose that respected our history while positioning us for the future. This brand strategy has been adopted by colleagues worldwide and continues to be a driver for our chain. Ben’s work certainly made a positive impact on Little Caesars."
LITTLE CAESARS PIZZA
"I have worked with Ben and Tori for much of the past decade, and each time with a positive outcome. Via their rigorous, objective, and collaborative approach they have been real value-added partners to our business. They adapt their work to the needs of the client and put client interests ahead of their own. They go above-and-beyond to help CEOs and their leadership teams make excellent decisions about growth and change. They don’t just move businesses forward, they help move people forward with thought-provoking insights and strategies. We look forward to continuing the relationship with Lapidarius."
FERRARA CANDY COMPANY
"Lapidarius helped us create a strategic plan for revenue growth, broken down into manageable timelines with measurable results. Ideas ranged from a mini-refresh in the stores to an overhauled POS. We are now halfway through the year, and the strategy is paying off. Comp sales are up; the customer experience has been enhanced; and the entire company is working as a team, toward a common goal."
"The College Board has enjoyed a seven-year partnership with Ben Auld and Tori Dantono and I look forward to continuing it with Lapidarius. They have helped us with a broad variety of matters core to the College Board’s mission to connect students to college success and opportunity. In each, they have demonstrated an acute awareness of our priorities as a not-for-profit education organization. They have helped us develop insight-driven strategy and craft effective communications for the students and educators we serve. They are a pleasure to work with, and have consistently gone above and beyond in their work."
SVP AP & INSTRUCTION
THE COLLEGE BOARD
“As a repeat customer of Lapidarius, I was in both cases very much impressed by the focused, efficient and effective approach that Ben Auld and Tori Dantono applied to our briefs. In both cases they worked closely with key stakeholders from our organization (ensuring the outcome was seen as a joint effort by those that would become internal evangelists for the work later), applied logic, data and a good dose of intuition to it, and packaged the outcome in simple, easy to understand and communicate language and concepts that would allow for it to endure. Along the way, they became respected partners and sounding boards for individuals from multiple levels in our organization.”
"I have worked with Ben and Tori on several matters over the years. I consider them to be strategic partners on the businesses I run. Projects have ranged from brand strategy and positioning to innovation pipeline development. Their technical skills are outstanding, they integrate themselves into the business to become a true thought partner for senior leadership. In addition to developing deep category, customer, and consumer insights, they help us to think about our challenges in ways that are provocative and disruptive, yet lead to positive change that wouldn't have occurred otherwise. I always enjoy my work with them and find the outcomes help me move my businesses forward. We look forward to continuing the relationship with Lapidarius."
"Ben & Tori have a unique ability to look at a business in the fullest competitive context, and working side-by-side with the client, lead the team to answers that will drive commercial value when executed. They know how to deliver a sustainable solution to any problem. And, they do it in a way that makes the client feel all that much smarter for having gone through it. They are strategy doctors with great bedside manner, they know how to prescribe value-creating remedies. They work with the mindset that they have as much skin in the game as you do to get better, and get results."
KRISTIN KOHLER BURROWS
SENIOR DIRECTOR, ALVAREZ & MARSAL
FORMER RETAIL PRESIDENT & CEO
"I can heartily endorse Ben Auld and Tori Dantono as people who helped us change and grow. They are as creative as they are strategic. Their help with ZEP’S allowed us to hone in on what we alone can offer guests — and showed us a path to get there. The results have been stellar, our business has grown rapidly. They are consummate professionals. We look very much forward to continuing the relationship with Lapidarius."